{"id":1937,"date":"2025-10-30T15:00:34","date_gmt":"2025-10-30T11:30:34","guid":{"rendered":"https:\/\/coco.gl\/blog\/?p=1937"},"modified":"2025-11-15T17:52:18","modified_gmt":"2025-11-15T14:22:18","slug":"%d8%aa%d8%b3%d8%aa-a-b","status":"publish","type":"post","link":"https:\/\/coco.gl\/blog\/%d8%aa%d8%b3%d8%aa-a-b\/","title":{"rendered":"\u062a\u0631\u0641\u0646\u062f\u0647\u0627\u06cc \u062a\u0633\u062a A\/B \u06a9\u0647 \u0641\u0631\u0648\u0634 \u0648 \u06a9\u0644\u06cc\u06a9\u200c\u0647\u0627\u06cc \u0634\u0645\u0627 \u0631\u0627 \u0645\u0646\u0641\u062c\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f!"},"content":{"rendered":"

\u062a\u0633\u062a A\/B<\/strong> \u0647\u0645\u0627\u0646 \u0622\u0632\u0645\u0627\u06cc\u0634\u06cc \u0627\u0633\u062a \u06a9\u0647 \u063a\u0648\u0644\u200c\u0647\u0627\u06cc\u06cc \u0645\u062b\u0644 \u0622\u0645\u0627\u0632\u0648\u0646 \u0648 \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645 \u0628\u0627 \u0622\u0646 \u0645\u06cc\u0644\u06cc\u0648\u0646\u200c\u0647\u0627 \u062f\u0644\u0627\u0631 \u062f\u0631\u0622\u0645\u062f \u0627\u0636\u0627\u0641\u0647 \u0645\u06cc\u200c\u0633\u0627\u0632\u0646\u062f \u0648 \u062d\u0627\u0644\u0627 \u0646\u0648\u0628\u062a \u0634\u0645\u0627\u0633\u062a. \u0627\u06af\u0631 \u062e\u0633\u062a\u0647 \u0634\u062f\u0647\u200c\u0627\u06cc\u062f \u0627\u0632 \u062a\u063a\u06cc\u06cc\u0631 \u0637\u0631\u0627\u062d\u06cc \u0628\u062f\u0648\u0646 \u0646\u062a\u06cc\u062c\u0647\u060c \u06cc\u0627 \u0646\u0645\u06cc\u200c\u062f\u0627\u0646\u06cc\u062f \u06a9\u062f\u0627\u0645 \u0639\u0646\u0648\u0627\u0646 \u06a9\u0644\u06cc\u06a9 \u0628\u06cc\u0634\u062a\u0631\u06cc \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f\u060c \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u062f\u0642\u06cc\u0642\u0627\u064b \u0647\u0645\u0627\u0646 \u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u0639\u0645\u0644\u06cc \u0648 \u0642\u062f\u0645\u200c\u0628\u0647\u200c\u0642\u062f\u0645\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u06cc\u062f. \u0627\u0632 \u062a\u0633\u062a \u062f\u06a9\u0645\u0647 \u0648 \u0631\u0646\u06af \u06af\u0631\u0641\u062a\u0647 \u062a\u0627 \u0639\u0646\u0648\u0627\u0646 \u0648 \u062a\u0635\u0648\u06cc\u0631 \u067e\u0633\u062a \u2014 \u062f\u0631 \u0627\u062f\u0627\u0645\u0647\u060c \u0628\u0627 \u0645\u062b\u0627\u0644\u200c\u0647\u0627\u06cc \u0648\u0627\u0642\u0639\u06cc \u0648 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0631\u0627\u06cc\u06af\u0627\u0646\u060c \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u06cc\u0645 \u0686\u0637\u0648\u0631 \u0628\u0627 \u0686\u0646\u062f \u06a9\u0644\u06cc\u06a9 \u0633\u0627\u062f\u0647\u060c \u0628\u0647\u062a\u0631\u06cc\u0646 \u0646\u0633\u062e\u0647 \u0627\u0632 \u0645\u062d\u062a\u0648\u0627 \u0648 \u0633\u0627\u06cc\u062a\u200c\u062a\u0627\u0646 \u0631\u0627 \u067e\u06cc\u062f\u0627 \u06a9\u0646\u06cc\u062f \u0648 \u0641\u0631\u0648\u0634 \u0631\u0627 \u0686\u0646\u062f \u0628\u0631\u0627\u0628\u0631 \u06a9\u0646\u06cc\u062f. \u0622\u0645\u0627\u062f\u0647\u200c\u0627\u06cc\u062f \u062a\u0627 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0628\u0631\u0627\u06cc\u062a\u0627\u0646 \u062a\u0635\u0645\u06cc\u0645 \u0628\u06af\u06cc\u0631\u0646\u062f\u061f \u067e\u0633 \u062a\u0627 \u0627\u0646\u062a\u0647\u0627\u06cc \u0627\u06cc\u0646 \u0645\u0637\u0644\u0628 \u0627\u0632 \u06a9\u0648\u06a9\u0648<\/a> \u0645\u0627 \u0631\u0627 \u0647\u0645\u0631\u0627\u0647\u06cc \u06a9\u0646\u06cc\u062f.<\/p>\n

\u062a\u0633\u062a A\/B<\/strong> \u0686\u06cc\u0633\u062a\u061f<\/strong><\/h2>\n

\u0627\u06cc\u0646 \u06cc\u06a9 \u0631\u0648\u0634 \u0639\u0644\u0645\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062f\u0631 \u0622\u0646 \u062f\u0648 \u0646\u0633\u062e\u0647 \u0627\u0632 \u06cc\u06a9 \u0645\u062d\u062a\u0648\u0627 (\u0645\u062b\u0644\u0627\u064b \u06a9\u0627\u0648\u0631 A \u0648 \u06a9\u0627\u0648\u0631 B) \u0628\u0647 \u0635\u0648\u0631\u062a \u0647\u0645\u0632\u0645\u0627\u0646 \u0628\u0647 \u062f\u0648 \u06af\u0631\u0648\u0647 \u0645\u0633\u0627\u0648\u06cc \u0648 \u062a\u0635\u0627\u062f\u0641\u06cc \u0627\u0632 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f \u062a\u0627 \u0645\u0634\u062e\u0635 \u0634\u0648\u062f \u06a9\u062f\u0627\u0645 \u0646\u0633\u062e\u0647\u060c \u0639\u0645\u0644\u06a9\u0631\u062f \u0628\u0647\u062a\u0631\u06cc (\u0645\u0627\u0646\u0646\u062f \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u06cc\u0627 \u0630\u062e\u06cc\u0631\u0647 \u0628\u0627\u0644\u0627\u062a\u0631) \u062f\u0627\u0631\u062f.<\/p>\n

\u0686\u0631\u0627 \u062a\u0633\u062a A\/B \u062f\u0631 \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645 \u062d\u06cc\u0627\u062a\u06cc \u0627\u0633\u062a\u061f<\/strong><\/h2>\n

\u0628\u0647 \u062f\u0644\u06cc\u0644 \u0645\u0627\u0647\u06cc\u062a \u0633\u0631\u06cc\u0639 \u0648 \u0628\u0635\u0631\u06cc \u0627\u06cc\u0646 \u067e\u0644\u062a\u0641\u0631\u0645\u060c \u06a9\u0648\u0686\u06a9\u062a\u0631\u06cc\u0646 \u062a\u063a\u06cc\u06cc\u0631 \u062f\u0631 \u06cc\u06a9 \u06a9\u0627\u0648\u0631 \u06cc\u0627 \u06a9\u067e\u06cc\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062a\u0641\u0627\u0648\u062a \u0628\u0632\u0631\u06af\u06cc \u062f\u0631 Reach \u0648 Conversion \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u062f.<\/p>\n

\u0628\u062e\u0634 \u0627\u0648\u0644: \u0645\u0628\u0627\u0646\u06cc \u062a\u0633\u062a A\/B \u0648 \u0627\u0635\u0648\u0644 \u0639\u0644\u0645\u06cc \u0622\u0646<\/h2>\n

\u06f1. \u062a\u0639\u0631\u06cc\u0641 \u062f\u0642\u06cc\u0642 \u062a\u0633\u062a A\/B \u0648 \u0645\u062a\u063a\u06cc\u0631\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc<\/h3>\n

\u062a\u0633\u062a A\/B <\/strong>\u00a0\u06cc\u06a9 \u0631\u0648\u0634 \u0639\u0644\u0645\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0631 \u0645\u0642\u0627\u06cc\u0633\u0647 \u062f\u0648 \u0646\u0633\u062e\u0647 (A \u0648 B) \u0627\u0632 \u06cc\u06a9 \u0645\u062a\u063a\u06cc\u0631 (\u0645\u062b\u0644\u0627\u064b \u0631\u0646\u06af \u06a9\u0627\u0648\u0631) \u062f\u0631 \u06cc\u06a9 \u0645\u062d\u06cc\u0637 \u06a9\u0646\u062a\u0631\u0644 \u0634\u062f\u0647 \u062a\u0645\u0631\u06a9\u0632 \u062f\u0627\u0631\u062f. \u0647\u062f\u0641 \u0627\u0632 \u0627\u06cc\u0646 \u062a\u0633\u062a\u060c \u062d\u0630\u0641 \u0645\u062a\u063a\u06cc\u0631\u0647\u0627\u06cc \u0645\u0632\u0627\u062d\u0645 \u0648 \u0627\u062b\u0628\u0627\u062a \u0642\u0637\u0639\u06cc \u0628\u0631\u062a\u0631\u06cc \u06cc\u06a9 \u0646\u0633\u062e\u0647 \u0628\u0631 \u062f\u06cc\u06af\u0631\u06cc \u0627\u0633\u062a. \u0645\u062a\u063a\u06cc\u0631\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0642\u0627\u0628\u0644 \u062a\u0633\u062a:<\/strong> \u062f\u0631 \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645\u060c \u0627\u06cc\u0646 \u0645\u062a\u063a\u06cc\u0631\u0647\u0627 \u0634\u0627\u0645\u0644 \u06a9\u0627\u0648\u0631 (Thumbnail) \u0631\u06cc\u0644\u0632\u060c \u0642\u0644\u0627\u0628 (Hook) \u0648\u06cc\u062f\u0626\u0648\u060c \u0631\u0646\u06af \u0648 \u06a9\u0646\u062a\u0631\u0627\u0633\u062a \u062a\u0635\u0648\u06cc\u0631\u060c \u0648 \u062d\u062a\u06cc \u0641\u0631\u0645\u062a \u0645\u062d\u062a\u0648\u0627 (\u0631\u06cc\u0644\u0632 vs \u06a9\u0627\u0631\u0648\u0633\u0644) \u0645\u06cc\u200c\u0634\u0648\u0646\u062f.<\/p>\n

\u062a\u0639\u06cc\u06cc\u0646 \u0641\u0631\u0636 (Hypothesis):<\/strong> \u0642\u0628\u0644 \u0627\u0632 \u0634\u0631\u0648\u0639\u060c \u0628\u0627\u06cc\u062f \u06cc\u06a9 \u0641\u0631\u0636 \u0642\u0627\u0628\u0644 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u062a\u0639\u0631\u06cc\u0641 \u06a9\u0646\u06cc\u062f\u061b \u0645\u062b\u0644\u0627\u064b “\u06a9\u0627\u0648\u0631 \u0628\u0627 \u0631\u0646\u06af \u0632\u0631\u062f \u06a9\u0647 \u062d\u0627\u0648\u06cc \u0641\u0648\u0646\u062a \u0628\u0648\u0644\u062f \u0627\u0633\u062a\u060c \u0646\u0631\u062e \u0630\u062e\u06cc\u0631\u0647 \u0628\u0627\u0644\u0627\u062a\u0631\u06cc \u062e\u0648\u0627\u0647\u062f \u062f\u0627\u0634\u062a\u060c \u0632\u06cc\u0631\u0627 \u062f\u0631 \u0641\u06cc\u062f \u0634\u0644\u0648\u063a \u0628\u06cc\u0634\u062a\u0631 \u062c\u0644\u0628 \u062a\u0648\u062c\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f.” \u0627\u06cc\u0646 \u0641\u0631\u0636\u060c \u0645\u0628\u0646\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u0622\u0645\u0627\u0631\u06cc \u0646\u062a\u0627\u06cc\u062c \u0634\u0645\u0627 \u062e\u0648\u0627\u0647\u062f \u0628\u0648\u062f \u0648 \u0628\u0647 \u0641\u0631\u0622\u06cc\u0646\u062f \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0645\u062d\u062a\u0648\u0627<\/strong> \u062c\u0647\u062a \u0645\u06cc\u200c\u062f\u0647\u062f.<\/p>\n

\u06f2. \u062a\u0633\u062a A\/B \u062f\u0631 \u0645\u0642\u0627\u0628\u0644 \u062a\u0633\u062a \u0627\u0633\u067e\u0644\u06cc\u062a (Split Testing): \u062a\u0641\u0627\u0648\u062a\u200c\u0647\u0627<\/h3>\n

\u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644\u060c \u062a\u0641\u0627\u0648\u062a \u0628\u06cc\u0646 \u0627\u06cc\u0646 \u062f\u0648 \u0646\u0648\u0639 \u062a\u0633\u062a \u0628\u0633\u06cc\u0627\u0631 \u0645\u0647\u0645 \u0627\u0633\u062a.<\/p>\n

\u062a\u0633\u062a A\/B (\u0647\u0645\u0632\u0645\u0627\u0646):<\/strong> \u0627\u06cc\u0646 \u062a\u0633\u062a\u060c \u062f\u0648 \u0646\u0633\u062e\u0647 \u0627\u0632 \u06cc\u06a9 \u0645\u062d\u062a\u0648\u0627 \u0631\u0627 \u0628\u0647 \u0635\u0648\u0631\u062a \u0647\u0645\u0632\u0645\u0627\u0646 \u0628\u0647 \u062f\u0648 \u06af\u0631\u0648\u0647 \u062a\u0635\u0627\u062f\u0641\u06cc \u062f\u0631 \u06cc\u06a9 \u0645\u062e\u0627\u0637\u0628 \u0647\u062f\u0641 \u0646\u0645\u0627\u06cc\u0634 \u0645\u06cc\u200c\u062f\u0647\u062f. \u0645\u0632\u06cc\u062a \u0627\u0635\u0644\u06cc \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u062e\u0637\u0627\u06cc \u0632\u0645\u0627\u0646\u06cc (\u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u062a\u0631\u0646\u062f \u0648 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645) \u062d\u0630\u0641 \u0645\u06cc\u200c\u0634\u0648\u062f \u0648 \u0646\u062a\u0627\u06cc\u062c \u06a9\u0627\u0645\u0644\u0627\u064b \u0642\u0627\u0628\u0644 \u0627\u062a\u06a9\u0627 \u0647\u0633\u062a\u0646\u062f.<\/p>\n

\u062a\u0633\u062a \u0627\u0633\u067e\u0644\u06cc\u062a (\u0645\u062e\u0627\u0637\u0628):<\/strong> \u0627\u06cc\u0646 \u062a\u0633\u062a \u0634\u0627\u0645\u0644 \u0645\u0642\u0627\u06cc\u0633\u0647 \u06cc\u06a9 \u0646\u0633\u062e\u0647 \u0627\u0632 \u067e\u0633\u062a \u0628\u0631\u0627\u06cc \u062f\u0648 \u06af\u0631\u0648\u0647 \u0645\u062e\u0627\u0637\u0628 \u0645\u062a\u0641\u0627\u0648\u062a \u0627\u0633\u062a (\u0645\u062b\u0644\u0627\u064b \u0646\u0645\u0627\u06cc\u0634 \u06cc\u06a9 \u062a\u0628\u0644\u06cc\u063a \u0628\u0647 \u06af\u0631\u0648\u0647 \u0633\u0646\u06cc \u06f1\u06f8-\u06f2\u06f4 \u0648 \u06af\u0631\u0648\u0647 \u06f2\u06f5-\u06f3\u06f4). \u0627\u06cc\u0646 \u0631\u0648\u0634 \u0628\u06cc\u0634\u062a\u0631 \u0628\u0631\u0627\u06cc \u0622\u0646\u0627\u0644\u06cc\u0632 \u0631\u0642\u0628\u0627<\/strong> \u0648 \u06a9\u0634\u0641 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u062c\u062f\u06cc\u062f \u06a9\u0627\u0631\u0628\u0631\u062f \u062f\u0627\u0631\u062f.<\/p>\n

\u062e\u0637\u0627\u06cc \u0632\u0645\u0627\u0646\u06cc:<\/strong> \u0686\u0631\u0627 \u0645\u0642\u0627\u06cc\u0633\u0647 \u0639\u0645\u0644\u06a9\u0631\u062f \u06cc\u06a9 \u067e\u0633\u062a \u0627\u0645\u0631\u0648\u0632 \u0628\u0627 \u067e\u0633\u062a \u0645\u0627\u0647 \u06af\u0630\u0634\u062a\u0647\u060c \u0639\u0644\u0645\u06cc \u0646\u06cc\u0633\u062a\u061f \u0628\u0647 \u062f\u0644\u06cc\u0644 \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u0645\u06a9\u0631\u0631 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0648 \u062a\u0631\u0646\u062f\u0647\u0627\u06cc \u0628\u0635\u0631\u06cc\u060c \u0646\u062a\u0627\u06cc\u062c \u0628\u0647 \u062f\u0633\u062a \u0622\u0645\u062f\u0647 \u0628\u0647 \u0632\u0645\u0627\u0646 \u062e\u0627\u0635\u06cc \u0648\u0627\u0628\u0633\u062a\u0647\u200c\u0627\u0646\u062f \u0648 \u0628\u0631\u0627\u06cc \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0645\u062d\u062a\u0648\u0627<\/strong> \u062f\u0631 \u0622\u06cc\u0646\u062f\u0647 \u0642\u0627\u0628\u0644 \u0627\u0639\u062a\u0645\u0627\u062f \u0646\u062e\u0648\u0627\u0647\u0646\u062f \u0628\u0648\u062f.<\/p>\n

\u0628\u062e\u0634 \u062f\u0648\u0645: \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u062a\u0633\u062a A\/B \u0628\u0631\u0627\u06cc \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0645\u062d\u062a\u0648\u0627<\/h2>\n

\u06f3. \u062a\u0633\u062a \u06a9\u0627\u0648\u0631 \u0648 \u0642\u0644\u0627\u0628 (Hook): \u06a9\u0644\u06cc\u062f \u0627\u0641\u0632\u0627\u06cc\u0634 CTR<\/h3>\n

\u0627\u0647\u0645\u06cc\u062a \u06a9\u0627\u0648\u0631:<\/strong> \u06f8\u06f0\u066a \u062a\u0635\u0645\u06cc\u0645 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u0631\u0627\u06cc \u06a9\u0644\u06cc\u06a9 \u0628\u0631 \u0631\u0648\u06cc \u0631\u06cc\u0644\u0632 \u062f\u0631 \u0635\u0641\u062d\u0647 \u0627\u06a9\u0633\u067e\u0644\u0648\u0631\u060c \u0627\u0632 \u0631\u0648\u06cc \u06a9\u0627\u0648\u0631 \u06af\u0631\u0641\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0627\u06cc\u0646 \u06cc\u06a9 \u0648\u0627\u0642\u0639\u06cc\u062a \u0628\u0635\u0631\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0627\u06cc\u062f \u0628\u0627 \u062a\u0633\u062a A\/B<\/strong> \u0645\u062f\u06cc\u0631\u06cc\u062a \u0634\u0648\u062f.<\/p>\n

\u062a\u06a9\u0646\u06cc\u06a9\u200c\u0647\u0627\u06cc \u062a\u0633\u062a \u06a9\u0627\u0648\u0631:<\/strong> \u0645\u0642\u0627\u06cc\u0633\u0647 \u062a\u0627\u06cc\u067e\u0648\u06af\u0631\u0627\u0641\u06cc \u0628\u0648\u0644\u062f \u0628\u0627 \u062a\u0627\u06cc\u067e\u0648\u06af\u0631\u0627\u0641\u06cc \u0638\u0631\u06cc\u0641\u060c \u06cc\u0627 \u0631\u0646\u06af\u200c\u0647\u0627\u06cc \u0645\u062a\u0636\u0627\u062f \u0628\u0627 \u0631\u0646\u06af\u200c\u0647\u0627\u06cc \u0622\u0631\u0627\u0645. \u0647\u0645\u0686\u0646\u06cc\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u062a\u0633\u062a \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0622\u06cc\u0627 \u06a9\u0627\u0648\u0631 \u062d\u0627\u0648\u06cc \u06cc\u06a9 \u0635\u0648\u0631\u062a (Face) \u0628\u0647\u062a\u0631 \u0627\u0632 \u06a9\u0627\u0648\u0631 \u062d\u0627\u0648\u06cc \u06cc\u06a9 \u0634\u06cc (Object) \u0639\u0645\u0644 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n

\u062a\u0633\u062a \u0642\u0644\u0627\u0628 (Hook):<\/strong> \u0642\u0644\u0627\u0628\u060c \u06f3 \u062b\u0627\u0646\u06cc\u0647 \u0627\u0648\u0644 \u0648\u06cc\u062f\u0626\u0648\u06cc \u0634\u0645\u0627\u0633\u062a. \u062f\u0631 \u0631\u06cc\u0644\u0632\u060c \u0628\u0627\u06cc\u062f \u062f\u0648 \u0646\u0633\u062e\u0647 \u0627\u0632 \u06f3 \u062b\u0627\u0646\u06cc\u0647 \u0627\u0648\u0644 \u0631\u0627 \u0645\u0642\u0627\u06cc\u0633\u0647 \u06a9\u0646\u06cc\u062f \u062a\u0627 \u0628\u0627\u0644\u0627\u062a\u0631\u06cc\u0646 \u0646\u0631\u062e \u062a\u0645\u0627\u0634\u0627 \u062a\u0627 \u0627\u0646\u062a\u0647\u0627 (Completion Rate) \u0631\u0627 \u0628\u06cc\u0627\u0628\u06cc\u062f.<\/p>\n

\u0645\u062b\u0627\u0644:<\/strong> \u062a\u0633\u062a \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0622\u06cc\u0627 \u0634\u0631\u0648\u0639 \u0628\u0627 \u06cc\u06a9 \u0633\u0648\u0627\u0644 \u0628\u062d\u062b\u200c\u0628\u0631\u0627\u0646\u06af\u06cc\u0632 (A) \u0628\u0647\u062a\u0631 \u0627\u0632 \u0634\u0631\u0648\u0639 \u0628\u0627 \u0646\u0645\u0627\u06cc\u0634 \u0646\u062a\u06cc\u062c\u0647 \u0646\u0647\u0627\u06cc\u06cc (B) \u0639\u0645\u0644 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0627\u06cc\u0646 \u062a\u0633\u062a\u200c\u0647\u0627 \u0645\u0633\u062a\u0642\u06cc\u0645\u0627\u064b \u0628\u0631 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0645\u062d\u062a\u0648\u0627<\/strong> \u0648 Reach \u0627\u0631\u06af\u0627\u0646\u06cc\u06a9 \u0634\u0645\u0627 \u062a\u0623\u062b\u06cc\u0631 \u0645\u06cc\u200c\u06af\u0630\u0627\u0631\u0646\u062f.<\/p>\n

\u06f4. \u062a\u0633\u062a A\/B \u062f\u0631 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u067e\u0648\u0644\u06cc (Paid Ads) \u0628\u0631\u0627\u06cc \u06a9\u0627\u0647\u0634 CPA<\/h3>\n

\u0686\u0631\u0627 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u067e\u0648\u0644\u06cc \u0646\u06cc\u0627\u0632 \u0628\u0647 \u062a\u0633\u062a A\/B \u062f\u0627\u0631\u0646\u062f\u061f \u0686\u0648\u0646 \u06a9\u0627\u0647\u0634 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u062c\u0630\u0628 \u0645\u0634\u062a\u0631\u06cc (CPA) \u0647\u062f\u0641 \u0627\u0635\u0644\u06cc \u0627\u0633\u062a. \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u067e\u0648\u0644\u06cc\u060c \u067e\u0644\u062a\u0641\u0631\u0645 \u0627\u06cc\u062f\u0647\u200c\u0622\u0644 \u0628\u0631\u0627\u06cc \u062a\u0633\u062a A\/B \u0647\u0633\u062a\u0646\u062f\u060c \u0632\u06cc\u0631\u0627 \u0628\u0647 \u0634\u0645\u0627 \u0627\u0645\u06a9\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f \u0628\u0648\u062f\u062c\u0647 \u0631\u0627 \u0628\u0647 \u0635\u0648\u0631\u062a \u06a9\u0646\u062a\u0631\u0644 \u0634\u062f\u0647 \u0628\u0647 \u0647\u0631 \u0646\u0633\u062e\u0647 \u0627\u062e\u062a\u0635\u0627\u0635 \u062f\u0647\u06cc\u062f.<\/p>\n

\u062a\u0633\u062a\u200c\u0647\u0627\u06cc \u0647\u062f\u0641\u0645\u0646\u062f \u062f\u0631 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a:<\/strong> \u0645\u0642\u0627\u06cc\u0633\u0647 CTA\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 (\u0645\u062b\u0644\u0627\u064b “\u0647\u0645\u06cc\u0646 \u062d\u0627\u0644\u0627 \u0628\u062e\u0631” vs “\u062c\u0632\u0626\u06cc\u0627\u062a \u0628\u06cc\u0634\u062a\u0631”) \u0628\u0631\u0627\u06cc \u06cc\u0627\u0641\u062a\u0646 \u0628\u0627\u0644\u0627\u062a\u0631\u06cc\u0646 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644. \u0647\u0645\u0686\u0646\u06cc\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u062a\u0633\u062a \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0622\u06cc\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0641\u0648\u0646\u062a \u0646\u0626\u0648\u0646 \u062f\u0631 \u062a\u0628\u0644\u06cc\u063a\u060c \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 (CTR) \u0628\u0627\u0644\u0627\u062a\u0631\u06cc \u0646\u0633\u0628\u062a \u0628\u0647 \u0641\u0648\u0646\u062a \u0633\u0627\u062f\u0647 \u062f\u0627\u0631\u062f. \u062a\u062e\u0635\u06cc\u0635 \u0628\u0648\u062f\u062c\u0647 \u06a9\u0645 (\u0645\u062b\u0644\u0627\u064b \u06f5 \u062f\u0644\u0627\u0631) \u0628\u0647 Ad Sets \u0645\u062e\u062a\u0644\u0641 \u062f\u0631 \u0645\u0631\u062d\u0644\u0647 \u062a\u0633\u062a \u0627\u0648\u0644\u06cc\u0647 \u0636\u0631\u0648\u0631\u06cc \u0627\u0633\u062a. \u0627\u06cc\u0646 \u0641\u0631\u0622\u06cc\u0646\u062f \u062a\u0636\u0645\u06cc\u0646 \u0645\u06cc\u200c\u06a9\u0646\u062f \u06a9\u0647 \u0628\u0648\u062f\u062c\u0647 \u0627\u0635\u0644\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0634\u0645\u0627\u060c \u0635\u0631\u0641 \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc \u0634\u0648\u062f \u06a9\u0647 \u0642\u0628\u0644\u0627\u064b \u062f\u0631 \u0645\u062d\u06cc\u0637 \u062a\u0633\u062a A\/B \u062b\u0627\u0628\u062a \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647\u062a\u0631\u06cc\u0646 \u0628\u0627\u0632\u062f\u0647\u06cc \u0631\u0627 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f.<\/p>\n

\u06f5. \u062a\u0633\u062a A\/B \u062f\u0631 \u0627\u06cc\u0646\u0641\u0644\u0648\u0626\u0646\u0633\u0631 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af<\/h3>\n

\u062f\u0631\u0648\u0627\u0642\u0639 \u062a\u0633\u062a A\/B<\/strong> \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0631\u0627\u06cc \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0647\u0645\u06a9\u0627\u0631\u06cc\u200c\u0647\u0627\u06cc \u0634\u0645\u0627 \u0646\u06cc\u0632 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0634\u0648\u062f.<\/p>\n

\u062a\u0633\u062a \u0644\u062d\u0646:<\/strong> \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062f\u0648 \u0627\u06cc\u0646\u0641\u0644\u0648\u0626\u0646\u0633\u0631 \u0628\u0627 \u0645\u062e\u0627\u0637\u0628 \u0645\u0634\u0627\u0628\u0647 \u0627\u0645\u0627 \u0644\u062d\u0646 \u0645\u062a\u0641\u0627\u0648\u062a (\u0637\u0646\u0632 vs \u062c\u062f\u06cc) \u0628\u0631\u0627\u06cc \u0645\u0639\u0631\u0641\u06cc \u06cc\u06a9 \u0645\u062d\u0635\u0648\u0644. \u0627\u06cc\u0646 \u0628\u0647 \u0634\u0645\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0647\u062f\u0641 \u0634\u0645\u0627 \u0628\u0647 \u06a9\u062f\u0627\u0645 \u0633\u0628\u06a9 \u0631\u0648\u0627\u06cc\u062a\u060c \u0627\u0639\u062a\u0645\u0627\u062f \u0628\u06cc\u0634\u062a\u0631\u06cc \u062f\u0627\u0631\u0646\u062f.<\/p>\n

\u062a\u0633\u062a \u0646\u0648\u0639 \u0645\u062d\u062a\u0648\u0627:<\/strong> \u0645\u0642\u0627\u06cc\u0633\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u062a\u0648\u0644\u06cc\u062f \u0634\u062f\u0647 \u062a\u0648\u0633\u0637 \u0628\u0631\u0646\u062f (Brand Content) \u0628\u0627 \u0645\u062d\u062a\u0648\u0627\u06cc \u062a\u0648\u0644\u06cc\u062f \u0634\u062f\u0647 \u062a\u0648\u0633\u0637 \u0627\u06cc\u0646\u0641\u0644\u0648\u0626\u0646\u0633\u0631 (Creator Content). \u0646\u062a\u0627\u06cc\u062c \u0627\u063a\u0644\u0628 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f \u06a9\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u0627\u06cc\u0646\u0641\u0644\u0648\u0626\u0646\u0633\u0631 \u0627\u0635\u06cc\u0644\u200c\u062a\u0631 \u0627\u0633\u062a\u060c \u0627\u0645\u0627 \u062a\u0633\u062a A\/B \u0622\u0646 \u0631\u0627 \u0628\u0647 \u0635\u0648\u0631\u062a \u0639\u062f\u062f\u06cc \u0627\u062b\u0628\u0627\u062a \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n

\u0645\u062b\u0627\u0644:<\/strong> \u062f\u0648 \u0627\u06cc\u0646\u0641\u0644\u0648\u0626\u0646\u0633\u0631 \u0631\u0627 \u0628\u0631\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a \u06cc\u06a9 \u062f\u0648\u0631\u0647 \u0622\u0645\u0648\u0632\u0634\u06cc \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646\u06cc\u062f \u0648 \u0627\u0632 \u06cc\u06a9\u06cc \u0628\u062e\u0648\u0627\u0647\u06cc\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u0622\u0645\u0648\u0632\u0634\u06cc (A) \u0648 \u0627\u0632 \u062f\u06cc\u06af\u0631\u06cc \u0645\u062d\u062a\u0648\u0627\u06cc \u0627\u0646\u06af\u06cc\u0632\u0634\u06cc (B) \u062a\u0648\u0644\u06cc\u062f \u06a9\u0646\u062f. \u062a\u062d\u0644\u06cc\u0644 KPI\u0647\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u06a9\u062f\u0627\u0645 \u0645\u062d\u062a\u0648\u0627\u060c \u0644\u06cc\u062f\u0647\u0627\u06cc \u0628\u0627\u06a9\u06cc\u0641\u06cc\u062a\u200c\u062a\u0631\u06cc \u062c\u0630\u0628 \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a.<\/p>\n

\u0628\u062e\u0634 \u0633\u0648\u0645: \u0646\u0642\u0634 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u06a9\u0648\u06a9\u0648 \u062f\u0631 \u0622\u0646\u0627\u0644\u06cc\u0632 \u0631\u0642\u0628\u0627 \u0648 \u0627\u062c\u0631\u0627\u06cc \u062a\u0633\u062a<\/h2>\n

\u06f6. \u062a\u062d\u0644\u06cc\u0644 A\/B \u062a\u0633\u062a \u0631\u0642\u0628\u0627 \u0628\u0627 \u06a9\u0648\u06a9\u0648<\/h3>\n

\u0622\u0646\u0627\u0644\u06cc\u0632 \u0631\u0642\u0628\u0627<\/strong> \u0628\u0631\u0627\u06cc \u06cc\u0627\u0641\u062a\u0646 \u0627\u0644\u06af\u0648\u0647\u0627\u06cc \u0645\u0648\u0641\u0642\u060c \u067e\u06cc\u0634\u200c\u0646\u06cc\u0627\u0632 \u062a\u0633\u062a A\/B \u0634\u0645\u0627\u0633\u062a. \u06a9\u0648\u06a9\u0648 \u0628\u0647 \u0634\u0645\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u06a9\u062f\u0627\u0645 \u0641\u0631\u0645\u062a\u200c\u0647\u0627\u06cc \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc \u062f\u0631 \u062d\u0648\u0632\u0647 \u0641\u0639\u0627\u0644\u06cc\u062a \u0634\u0645\u0627 \u0628\u06cc\u0634\u062a\u0631\u06cc\u0646 Save \u0648 Share \u0631\u0627 \u06af\u0631\u0641\u062a\u0647\u200c\u0627\u0646\u062f. \u0634\u0645\u0627 \u0628\u0627\u06cc\u062f \u0627\u0632 \u0627\u06cc\u0646 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0646\u0642\u0637\u0647 \u0634\u0631\u0648\u0639 \u0628\u0631\u0627\u06cc \u062a\u0639\u06cc\u06cc\u0646 \u0645\u062a\u063a\u06cc\u0631\u0647\u0627\u06cc \u062a\u0633\u062a (Hypotheses) \u062e\u0648\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f.<\/p>\n

\u0645\u062b\u0627\u0644:<\/strong> \u0627\u06af\u0631 \u06a9\u0648\u06a9\u0648 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u06f9\u06f0\u066a \u0631\u0642\u0628\u0627\u06cc \u0634\u0645\u0627 \u0627\u0632 \u06a9\u0627\u0648\u0631\u0647\u0627\u06cc \u0639\u06a9\u0633\u200c\u0645\u062d\u0648\u0631 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u060c \u0627\u0645\u0627 \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc \u06a9\u0647 \u0628\u06cc\u0634\u062a\u0631\u06cc\u0646 \u062a\u0639\u0627\u0645\u0644 \u0631\u0627 \u06af\u0631\u0641\u062a\u0647\u060c \u0627\u0632 \u062a\u0627\u06cc\u067e\u0648\u06af\u0631\u0627\u0641\u06cc \u0628\u0648\u0644\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a\u060c \u0627\u06cc\u0646 \u06cc\u06a9 \u0633\u06cc\u06af\u0646\u0627\u0644 \u0627\u0633\u062a. \u0627\u0632 \u0627\u06cc\u0646 \u0633\u06cc\u06af\u0646\u0627\u0644 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062a\u063a\u06cc\u0631 (B) \u062f\u0631 \u062a\u0633\u062a A\/B \u062e\u0648\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f. \u06a9\u0648\u06a9\u0648 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0631\u06cc\u0633\u06a9\u200c\u0647\u0627\u06cc \u062e\u0644\u0627\u0642\u0627\u0646\u0647 \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0631\u062f\u0647 \u0648 \u0627\u0632 \u0622\u0646\u200c\u0647\u0627 \u0628\u0631\u0627\u06cc \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0645\u062d\u062a\u0648\u0627<\/strong> \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f.<\/p>\n

\u06f7. \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u06a9\u0648\u06a9\u0648 \u0628\u0631\u0627\u06cc \u062a\u0639\u06cc\u06cc\u0646 \u0645\u062a\u063a\u06cc\u0631\u0647\u0627\u06cc \u062a\u0633\u062a<\/h3>\n

\u0622\u0646\u0627\u0644\u06cc\u0632 \u0631\u0642\u0628\u0627<\/strong> \u0628\u0647 \u0635\u0648\u0631\u062a \u0645\u0633\u062a\u0642\u06cc\u0645 \u0628\u0647 \u0637\u0631\u0627\u062d\u06cc \u062a\u0633\u062a A\/B \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n

\u0645\u062a\u063a\u06cc\u0631 \u0645\u062e\u0627\u0637\u0628:<\/strong> \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062a\u062d\u0644\u06cc\u0644 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u06a9\u0648\u06a9\u0648 \u0628\u0631\u0627\u06cc \u062a\u0639\u06cc\u06cc\u0646 \u062f\u0648 \u06af\u0631\u0648\u0647 \u0645\u062e\u0627\u0637\u0628 \u0628\u0627 \u0639\u0644\u0627\u06cc\u0642 \u0645\u062a\u0641\u0627\u0648\u062a \u0628\u0631\u0627\u06cc \u062a\u0633\u062a \u0627\u0633\u067e\u0644\u06cc\u062a.<\/p>\n

\u0645\u062b\u0627\u0644:<\/strong> \u0627\u06af\u0631 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u062f \u0628\u062f\u0627\u0646\u06cc\u062f \u0622\u06cc\u0627 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0639\u0644\u0627\u0642\u0647\u200c\u0645\u0646\u062f \u0628\u0647 “\u0633\u0626\u0648” \u06cc\u0627 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0639\u0644\u0627\u0642\u0647\u200c\u0645\u0646\u062f \u0628\u0647 “\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u062d\u062a\u0648\u0627” \u0628\u0647\u062a\u0631 \u0639\u0645\u0644 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u060c \u06a9\u0648\u06a9\u0648 \u0628\u0647 \u0634\u0645\u0627 \u062f\u0631 \u062c\u062f\u0627\u0633\u0627\u0632\u06cc \u062f\u0642\u06cc\u0642 \u0627\u06cc\u0646 \u062f\u0648 \u06af\u0631\u0648\u0647 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n

\u062a\u0639\u06cc\u06cc\u0646 KPI:<\/strong> \u06a9\u0648\u06a9\u0648 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 KPI\u0647\u0627\u06cc \u062a\u0633\u062a (\u0645\u062b\u0644\u0627\u064b \u0646\u0631\u062e \u062a\u0639\u0627\u0645\u0644 \u0647\u062f\u0641) \u0631\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u0635\u0646\u0639\u062a \u062a\u0639\u06cc\u06cc\u0646 \u06a9\u0646\u06cc\u062f. \u0627\u06af\u0631 \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u0630\u062e\u06cc\u0631\u0647 \u0635\u0646\u0639\u062a \u06f3\u066a \u0627\u0633\u062a\u060c \u0647\u062f\u0641\u200c\u06af\u0630\u0627\u0631\u06cc \u062a\u0633\u062a \u0634\u0645\u0627 \u0628\u0627\u06cc\u062f \u0646\u0631\u062e \u0630\u062e\u06cc\u0631\u0647 \u0628\u0627\u0644\u0627\u06cc \u06f3.\u06f5\u066a \u0628\u0627\u0634\u062f. \u0627\u06cc\u0646 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u062a\u0636\u0645\u06cc\u0646 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u06a9\u0647 \u062a\u0633\u062a\u200c\u0647\u0627\u06cc \u0634\u0645\u0627 \u0646\u0647 \u062a\u0646\u0647\u0627 \u0639\u0645\u0644\u06a9\u0631\u062f\u06cc \u0647\u0633\u062a\u0646\u062f\u060c \u0628\u0644\u06a9\u0647 \u0631\u0642\u0627\u0628\u062a\u06cc \u0646\u06cc\u0632 \u0645\u06cc\u200c\u0628\u0627\u0634\u0646\u062f.<\/p>\n

\u06f8. \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0646\u062a\u0627\u06cc\u062c \u062a\u0633\u062a \u0648 \u062a\u06a9\u0631\u0627\u0631 \u0641\u0631\u0645\u0648\u0644 \u0645\u0648\u0641\u0642<\/h3>\n

\u0645\u062f\u062a \u0632\u0645\u0627\u0646 \u062a\u0633\u062a:<\/strong> \u062a\u0639\u06cc\u06cc\u0646 \u0645\u062f\u062a \u0632\u0645\u0627\u0646 \u06a9\u0627\u0641\u06cc (\u0645\u062b\u0644\u0627\u064b \u06f7 \u0631\u0648\u0632) \u0628\u0631\u0627\u06cc \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0645\u0639\u0646\u0627\u062f\u0627\u0631 \u0648 \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0633\u0637\u062d \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u0622\u0645\u0627\u0631\u06cc (Statistical Significance) \u0628\u0633\u06cc\u0627\u0631 \u0645\u0647\u0645 \u0627\u0633\u062a. \u0646\u062a\u06cc\u062c\u0647 \u062a\u0633\u062a \u062a\u0646\u0647\u0627 \u0632\u0645\u0627\u0646\u06cc \u0642\u0627\u0628\u0644 \u0627\u0639\u062a\u0645\u0627\u062f \u0627\u0633\u062a \u06a9\u0647 \u0633\u0637\u062d \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u0628\u0627\u0644\u0627\u06cc \u06f9\u06f0\u066a \u0628\u0627\u0634\u062f.<\/p>\n

\u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0645\u062d\u062a\u0648\u0627:<\/strong> \u067e\u0633 \u0627\u0632 \u0645\u0634\u062e\u0635 \u0634\u062f\u0646 \u0646\u0633\u062e\u0647 \u0628\u0631\u0646\u062f\u0647\u060c \u0641\u0648\u0631\u0627\u064b \u0646\u0633\u062e\u0647 \u0636\u0639\u06cc\u0641 \u0631\u0627 \u062d\u0630\u0641 \u06a9\u0631\u062f\u0647 \u0648 \u062a\u0645\u0627\u0645 \u0628\u0648\u062f\u062c\u0647 \u06cc\u0627 Reach \u0627\u0631\u06af\u0627\u0646\u06cc\u06a9 \u0631\u0627 \u0628\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u0628\u0631\u0646\u062f\u0647 \u0627\u062e\u062a\u0635\u0627\u0635 \u062f\u0647\u06cc\u062f.<\/p>\n

\u062a\u06a9\u0631\u0627\u0631 \u0641\u0631\u0645\u0648\u0644:<\/strong> \u0645\u0647\u0645\u200c\u062a\u0631 \u0627\u0632 \u06cc\u0627\u0641\u062a\u0646 \u0645\u062d\u062a\u0648\u0627\u06cc \u0628\u0631\u0646\u062f\u0647\u060c \u06a9\u0634\u0641 “\u0686\u0631\u0627” \u0628\u0631\u0646\u062f\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a. \u062a\u062d\u0644\u06cc\u0644 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0622\u06cc\u0627 \u0631\u0646\u06af\u060c \u0641\u0648\u0646\u062a \u06cc\u0627 \u0642\u0644\u0627\u0628 \u062f\u0644\u06cc\u0644 \u0627\u0635\u0644\u06cc \u067e\u06cc\u0631\u0648\u0632\u06cc \u0628\u0648\u062f\u0647 \u0648 \u0627\u0632 \u0627\u06cc\u0646 \u0641\u0631\u0645\u0648\u0644 \u0628\u0631\u0627\u06cc \u062a\u0648\u0644\u06cc\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u0633\u0631\u06cc\u0627\u0644\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f. \u062a\u0633\u062a A\/B<\/strong> \u06cc\u06a9 \u0686\u0631\u062e\u0647 \u0645\u062f\u0627\u0648\u0645 \u0627\u0633\u062a\u060c \u0646\u0647 \u06cc\u06a9 \u0641\u0639\u0627\u0644\u06cc\u062a \u06cc\u06a9\u200c\u0628\u0627\u0631\u0647.<\/p>\n

\u062c\u0645\u0639\u200c\u0628\u0646\u062f\u06cc: \u062a\u0633\u062a A\/B\u060c \u0632\u0628\u0627\u0646 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645<\/h2>\n

\u062a\u0633\u062a A\/B<\/strong> \u062a\u0646\u0647\u0627 \u0631\u0627\u0647 \u0635\u062d\u0628\u062a \u06a9\u0631\u062f\u0646 \u0628\u0647 \u0632\u0628\u0627\u0646 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645<\/strong> \u0627\u0633\u062a. \u0628\u0627 \u062a\u0631\u06a9\u06cc\u0628 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u0639\u0644\u0645\u06cc \u062a\u0633\u062a A\/B<\/strong> \u0648 \u0642\u062f\u0631\u062a \u0622\u0646\u0627\u0644\u06cc\u0632 \u0631\u0642\u0628\u0627<\/strong> \u0628\u0627 \u06a9\u0648\u06a9\u0648\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0641\u0631\u0622\u06cc\u0646\u062f \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0645\u062d\u062a\u0648\u0627<\/strong> \u0631\u0627 \u0628\u0647 \u06cc\u06a9 \u0645\u0632\u06cc\u062a \u0631\u0642\u0627\u0628\u062a\u06cc \u062a\u0628\u062f\u06cc\u0644 \u06a9\u0646\u06cc\u062f \u0648 ROI \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u0635\u0648\u0631\u062a \u0686\u0634\u0645\u06af\u06cc\u0631\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0647\u06cc\u062f. \u0627\u06cc\u0646 \u0631\u0648\u0634\u060c \u0631\u06cc\u0633\u06a9 \u0631\u0627 \u0627\u0632 \u0628\u06cc\u0646 \u0628\u0631\u062f\u0647 \u0648 \u0647\u0631 \u0645\u062d\u062a\u0648\u0627\u06cc \u062c\u062f\u06cc\u062f \u0631\u0627 \u0628\u0647 \u06cc\u06a9 \u0633\u0631\u0645\u0627\u06cc\u0647\u200c\u06af\u0630\u0627\u0631\u06cc \u0633\u0648\u062f\u0622\u0648\u0631 \u0648 \u0642\u0627\u0628\u0644 \u067e\u06cc\u0634\u200c\u0628\u06cc\u0646\u06cc \u062a\u0628\u062f\u06cc\u0644 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n

\u0633\u0648\u0627\u0644\u0627\u062a \u0645\u062a\u062f\u0627\u0648\u0644 \u062f\u0631\u0628\u0627\u0631\u0647 \u062a\u0633\u062a A\/B<\/h2>\n

\u06f1. \u062a\u0633\u062a A\/B \u0686\u06cc\u0633\u062a \u0648 \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0647\u062f\u0641 \u0622\u0646 \u06a9\u062f\u0627\u0645 \u0627\u0633\u062a\u061f<\/h3>\n

\u062a\u0633\u062a A\/B<\/strong> \u06cc\u06a9 \u0631\u0648\u0634 \u0639\u0644\u0645\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062f\u0631 \u0622\u0646 \u062f\u0648 \u0646\u0633\u062e\u0647 \u0627\u0632 \u06cc\u06a9 \u0645\u062a\u063a\u06cc\u0631 \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc \u0628\u0647 \u062f\u0648 \u06af\u0631\u0648\u0647 \u0645\u062e\u0627\u0637\u0628 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0647\u062f\u0641 \u0627\u0635\u0644\u06cc \u0622\u0646\u060c \u06a9\u0627\u0647\u0634 \u0631\u06cc\u0633\u06a9 \u0648 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0645\u062d\u062a\u0648\u0627<\/strong> \u0628\u0631\u0627\u06cc \u0628\u0627\u0644\u0627\u062a\u0631\u06cc\u0646 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u06cc\u0627 \u062a\u0639\u0627\u0645\u0644 \u0627\u0633\u062a.<\/p>\n

\u06f2. \u0686\u0631\u0627 \u0646\u0628\u0627\u06cc\u062f \u06cc\u06a9 \u067e\u0633\u062a \u0631\u0627 \u0628\u0627 \u067e\u0633\u062a \u0645\u0627\u0647 \u06af\u0630\u0634\u062a\u0647 \u0645\u0642\u0627\u06cc\u0633\u0647 \u06a9\u0631\u062f\u061f<\/h3>\n

\u0628\u0647 \u062f\u0644\u06cc\u0644 \u00ab\u062e\u0637\u0627\u06cc \u0632\u0645\u0627\u0646\u06cc\u00bb \u0648 \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0648 \u062a\u0631\u0646\u062f\u0647\u0627\u060c \u0645\u0642\u0627\u06cc\u0633\u0647 \u062f\u0648 \u067e\u0633\u062a \u062f\u0631 \u0632\u0645\u0627\u0646\u200c\u0647\u0627\u06cc \u0645\u062a\u0641\u0627\u0648\u062a \u0639\u0644\u0645\u06cc \u0646\u06cc\u0633\u062a. \u062a\u0633\u062a A\/B<\/strong> \u0628\u0627\u06cc\u062f \u0628\u0647 \u0635\u0648\u0631\u062a \u0647\u0645\u0632\u0645\u0627\u0646 \u0627\u0646\u062c\u0627\u0645 \u0634\u0648\u062f \u062a\u0627 \u0645\u062a\u063a\u06cc\u0631 \u0632\u0645\u0627\u0646 \u062d\u0630\u0641 \u0634\u0648\u062f.<\/p>\n

\u06f3. \u06a9\u062f\u0627\u0645 KPI \u0628\u0631\u0627\u06cc \u062a\u0633\u062a \u06a9\u0627\u0648\u0631 \u0648 \u0642\u0644\u0627\u0628 \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0627\u0633\u062a\u061f<\/h3>\n

\u0646\u0631\u062e \u0630\u062e\u06cc\u0631\u0647 (Save Rate)<\/strong> \u0648 \u0646\u0631\u062e \u062a\u0645\u0627\u0634\u0627 \u062a\u0627 \u0627\u0646\u062a\u0647\u0627 (Completion Rate)<\/strong> \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 KPI\u0647\u0627 \u0647\u0633\u062a\u0646\u062f\u060c \u0632\u06cc\u0631\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f \u06a9\u0647 \u0645\u062e\u0627\u0637\u0628 \u0645\u062d\u062a\u0648\u0627 \u0631\u0627 \u0686\u0642\u062f\u0631 \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u062f\u06cc\u062f\u0647 \u0627\u0633\u062a.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u062a\u0633\u062a A\/B \u0647\u0645\u0627\u0646 \u0622\u0632\u0645\u0627\u06cc\u0634\u06cc \u0627\u0633\u062a \u06a9\u0647 \u063a\u0648\u0644\u200c\u0647\u0627\u06cc\u06cc \u0645\u062b\u0644 \u0622\u0645\u0627\u0632\u0648\u0646 \u0648 \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645 \u0628\u0627 \u0622\u0646 \u0645\u06cc\u0644\u06cc\u0648\u0646\u200c\u0647\u0627 \u062f\u0644\u0627\u0631 \u062f\u0631\u0622\u0645\u062f \u0627\u0636\u0627\u0641\u0647 \u0645\u06cc\u200c\u0633\u0627\u0632\u0646\u062f \u0648 \u062d\u0627\u0644\u0627 \u0646\u0648\u0628\u062a \u0634\u0645\u0627\u0633\u062a. \u0627\u06af\u0631 \u062e\u0633\u062a\u0647 \u0634\u062f\u0647\u200c\u0627\u06cc\u062f \u0627\u0632 \u062a\u063a\u06cc\u06cc\u0631 \u0637\u0631\u0627\u062d\u06cc \u0628\u062f\u0648\u0646 \u0646\u062a\u06cc\u062c\u0647\u060c \u06cc\u0627 \u0646\u0645\u06cc\u200c\u062f\u0627\u0646\u06cc\u062f \u06a9\u062f\u0627\u0645 \u0639\u0646\u0648\u0627\u0646 \u06a9\u0644\u06cc\u06a9 \u0628\u06cc\u0634\u062a\u0631\u06cc \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f\u060c \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u062f\u0642\u06cc\u0642\u0627\u064b \u0647\u0645\u0627\u0646 \u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u0639\u0645\u0644\u06cc \u0648 \u0642\u062f\u0645\u200c\u0628\u0647\u200c\u0642\u062f\u0645\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u06cc\u062f. \u0627\u0632 \u062a\u0633\u062a \u062f\u06a9\u0645\u0647 \u0648 \u0631\u0646\u06af \u06af\u0631\u0641\u062a\u0647 […]<\/p>\n","protected":false},"author":4,"featured_media":2006,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[1],"tags":[404,361,403,402],"class_list":["post-1937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-a-b-testing","tag-361","tag-403","tag--a-b"],"yoast_head":"\n\u062a\u0633\u062a A\/B \u0686\u06cc\u0633\u062a\u061f \u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u06a9\u0627\u0645\u0644 + \u0645\u062b\u0627\u0644 \u0648\u0627\u0642\u0639\u06cc - \u06a9\u0648\u06a9\u0648\u0628\u0644\u0627\u06af<\/title>\n<meta name=\"description\" content=\"\u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u062c\u0627\u0645\u0639 \u062a\u0633\u062a A\/B \u062f\u0631 \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645. \u0628\u06cc\u0627\u0645\u0648\u0632\u06cc\u062f \u0686\u06af\u0648\u0646\u0647 \u0628\u0627 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u0639\u0644\u0645\u06cc \u0648 \u0622\u0646\u0627\u0644\u06cc\u0632 \u0631\u0642\u0628\u0627\u060c \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0645\u062d\u062a\u0648\u0627 \u0631\u0627 \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u06cc\u062f \u0648 ROI \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0647\u06cc\u062f.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/coco.gl\/blog\/\u062a\u0633\u062a-a-b\/\" \/>\n<meta property=\"og:locale\" content=\"fa_IR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u062a\u0631\u0641\u0646\u062f\u0647\u0627\u06cc \u062a\u0633\u062a A\/B \u06a9\u0647 \u0641\u0631\u0648\u0634 \u0648 \u06a9\u0644\u06cc\u06a9\u200c\u0647\u0627\u06cc \u0634\u0645\u0627 \u0631\u0627 \u0645\u0646\u0641\u062c\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f!\" \/>\n<meta property=\"og:description\" content=\"\u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u062c\u0627\u0645\u0639 \u062a\u0633\u062a A\/B \u062f\u0631 \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645. \u0628\u06cc\u0627\u0645\u0648\u0632\u06cc\u062f \u0686\u06af\u0648\u0646\u0647 \u0628\u0627 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u0639\u0644\u0645\u06cc \u0648 \u0622\u0646\u0627\u0644\u06cc\u0632 \u0631\u0642\u0628\u0627\u060c \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0645\u062d\u062a\u0648\u0627 \u0631\u0627 \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u06cc\u062f \u0648 ROI \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0647\u06cc\u062f.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/coco.gl\/blog\/\u062a\u0633\u062a-a-b\/\" \/>\n<meta property=\"og:site_name\" content=\"\u06a9\u0648\u06a9\u0648\u0628\u0644\u0627\u06af\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-30T11:30:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-15T14:22:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/coco.gl\/blog\/wp-content\/uploads\/2025\/10\/ab-test.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u0645\u0639\u06cc\u0646 \u0645\u0634\u0631\u0641\u06cc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@coco_analysis\" \/>\n<meta name=\"twitter:site\" content=\"@coco_analysis\" \/>\n<meta name=\"twitter:label1\" content=\"\u0646\u0648\u0634\u062a\u0647\u200c\u0634\u062f\u0647 \u0628\u062f\u0633\u062a\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0645\u0639\u06cc\u0646 \u0645\u0634\u0631\u0641\u06cc\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u0632\u0645\u0627\u0646 \u062a\u0642\u0631\u06cc\u0628\u06cc \u0628\u0631\u0627\u06cc \u062e\u0648\u0627\u0646\u062f\u0646\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 \u062f\u0642\u06cc\u0642\u0647\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/coco.gl\/blog\/%d8%aa%d8%b3%d8%aa-a-b\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/coco.gl\/blog\/%d8%aa%d8%b3%d8%aa-a-b\/\"},\"author\":{\"name\":\"\u0645\u0639\u06cc\u0646 \u0645\u0634\u0631\u0641\u06cc\",\"@id\":\"https:\/\/coco.gl\/blog\/#\/schema\/person\/54e9beed42f0af3e90e57ba490d54369\"},\"headline\":\"\u062a\u0631\u0641\u0646\u062f\u0647\u0627\u06cc \u062a\u0633\u062a A\/B \u06a9\u0647 \u0641\u0631\u0648\u0634 \u0648 \u06a9\u0644\u06cc\u06a9\u200c\u0647\u0627\u06cc \u0634\u0645\u0627 \u0631\u0627 \u0645\u0646\u0641\u062c\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f!\",\"datePublished\":\"2025-10-30T11:30:34+00:00\",\"dateModified\":\"2025-11-15T14:22:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/coco.gl\/blog\/%d8%aa%d8%b3%d8%aa-a-b\/\"},\"wordCount\":117,\"publisher\":{\"@id\":\"https:\/\/coco.gl\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/coco.gl\/blog\/%d8%aa%d8%b3%d8%aa-a-b\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/coco.gl\/blog\/wp-content\/uploads\/2025\/10\/ab-test.jpg\",\"keywords\":[\"A\/B Testing\",\"\u0622\u0646\u0627\u0644\u06cc\u0632 \u0631\u0642\u0628\u0627\",\"\u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0645\u062d\u062a\u0648\u0627\",\"\u062a\u0633\u062a A\/B\"],\"articleSection\":[\"\u0628\u062f\u0648\u0646 \u062f\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc\"],\"inLanguage\":\"fa-IR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/coco.gl\/blog\/%d8%aa%d8%b3%d8%aa-a-b\/\",\"url\":\"https:\/\/coco.gl\/blog\/%d8%aa%d8%b3%d8%aa-a-b\/\",\"name\":\"\u062a\u0633\u062a A\/B \u0686\u06cc\u0633\u062a\u061f \u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u06a9\u0627\u0645\u0644 + \u0645\u062b\u0627\u0644 \u0648\u0627\u0642\u0639\u06cc - \u06a9\u0648\u06a9\u0648\u0628\u0644\u0627\u06af\",\"isPartOf\":{\"@id\":\"https:\/\/coco.gl\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/coco.gl\/blog\/%d8%aa%d8%b3%d8%aa-a-b\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/coco.gl\/blog\/%d8%aa%d8%b3%d8%aa-a-b\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/coco.gl\/blog\/wp-content\/uploads\/2025\/10\/ab-test.jpg\",\"datePublished\":\"2025-10-30T11:30:34+00:00\",\"dateModified\":\"2025-11-15T14:22:18+00:00\",\"description\":\"\u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u062c\u0627\u0645\u0639 \u062a\u0633\u062a A\/B \u062f\u0631 \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645. \u0628\u06cc\u0627\u0645\u0648\u0632\u06cc\u062f \u0686\u06af\u0648\u0646\u0647 \u0628\u0627 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u0639\u0644\u0645\u06cc \u0648 \u0622\u0646\u0627\u0644\u06cc\u0632 \u0631\u0642\u0628\u0627\u060c \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0645\u062d\u062a\u0648\u0627 \u0631\u0627 \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u06cc\u062f \u0648 ROI \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0647\u06cc\u062f.\",\"breadcrumb\":{\"@id\":\"https:\/\/coco.gl\/blog\/%d8%aa%d8%b3%d8%aa-a-b\/#breadcrumb\"},\"inLanguage\":\"fa-IR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/coco.gl\/blog\/%d8%aa%d8%b3%d8%aa-a-b\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fa-IR\",\"@id\":\"https:\/\/coco.gl\/blog\/%d8%aa%d8%b3%d8%aa-a-b\/#primaryimage\",\"url\":\"https:\/\/coco.gl\/blog\/wp-content\/uploads\/2025\/10\/ab-test.jpg\",\"contentUrl\":\"https:\/\/coco.gl\/blog\/wp-content\/uploads\/2025\/10\/ab-test.jpg\",\"width\":800,\"height\":800,\"caption\":\"\u062a\u0633\u062a A\/B\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/coco.gl\/blog\/%d8%aa%d8%b3%d8%aa-a-b\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u062e\u0627\u0646\u0647\",\"item\":\"https:\/\/coco.gl\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u062a\u0631\u0641\u0646\u062f\u0647\u0627\u06cc \u062a\u0633\u062a A\/B \u06a9\u0647 \u0641\u0631\u0648\u0634 \u0648 \u06a9\u0644\u06cc\u06a9\u200c\u0647\u0627\u06cc \u0634\u0645\u0627 \u0631\u0627 \u0645\u0646\u0641\u062c\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/coco.gl\/blog\/#website\",\"url\":\"https:\/\/coco.gl\/blog\/\",\"name\":\"\u06a9\u0648\u06a9\u0648\u0628\u0644\u0627\u06af\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/coco.gl\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/coco.gl\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fa-IR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/coco.gl\/blog\/#organization\",\"name\":\"\u06a9\u0648\u06a9\u0648\u0628\u0644\u0627\u06af\",\"url\":\"https:\/\/coco.gl\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fa-IR\",\"@id\":\"https:\/\/coco.gl\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/coco.gl\/blog\/wp-content\/uploads\/2024\/10\/coco-favicon.png\",\"contentUrl\":\"https:\/\/coco.gl\/blog\/wp-content\/uploads\/2024\/10\/coco-favicon.png\",\"width\":1728,\"height\":1728,\"caption\":\"\u06a9\u0648\u06a9\u0648\u0628\u0644\u0627\u06af\"},\"image\":{\"@id\":\"https:\/\/coco.gl\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/coco_analysis\",\"https:\/\/www.instagram.com\/coco_analysis\/\",\"https:\/\/www.linkedin.com\/company\/coco-analysis\",\"https:\/\/www.aparat.com\/CoCo_gl\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/coco.gl\/blog\/#\/schema\/person\/54e9beed42f0af3e90e57ba490d54369\",\"name\":\"\u0645\u0639\u06cc\u0646 \u0645\u0634\u0631\u0641\u06cc\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fa-IR\",\"@id\":\"https:\/\/coco.gl\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fadb010c41e2a45fd157af5b35758ae941f8361af9d70eea16b9135c160337cc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fadb010c41e2a45fd157af5b35758ae941f8361af9d70eea16b9135c160337cc?s=96&d=mm&r=g\",\"caption\":\"\u0645\u0639\u06cc\u0646 \u0645\u0634\u0631\u0641\u06cc\"},\"url\":\"https:\/\/coco.gl\/blog\/author\/moeinmoshrefi\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u062a\u0633\u062a A\/B \u0686\u06cc\u0633\u062a\u061f \u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u06a9\u0627\u0645\u0644 + \u0645\u062b\u0627\u0644 \u0648\u0627\u0642\u0639\u06cc - \u06a9\u0648\u06a9\u0648\u0628\u0644\u0627\u06af","description":"\u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u062c\u0627\u0645\u0639 \u062a\u0633\u062a A\/B \u062f\u0631 \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645. \u0628\u06cc\u0627\u0645\u0648\u0632\u06cc\u062f \u0686\u06af\u0648\u0646\u0647 \u0628\u0627 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u0639\u0644\u0645\u06cc \u0648 \u0622\u0646\u0627\u0644\u06cc\u0632 \u0631\u0642\u0628\u0627\u060c \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0645\u062d\u062a\u0648\u0627 \u0631\u0627 \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u06cc\u062f \u0648 ROI \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0647\u06cc\u062f.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/coco.gl\/blog\/\u062a\u0633\u062a-a-b\/","og_locale":"fa_IR","og_type":"article","og_title":"\u062a\u0631\u0641\u0646\u062f\u0647\u0627\u06cc \u062a\u0633\u062a A\/B \u06a9\u0647 \u0641\u0631\u0648\u0634 \u0648 \u06a9\u0644\u06cc\u06a9\u200c\u0647\u0627\u06cc \u0634\u0645\u0627 \u0631\u0627 \u0645\u0646\u0641\u062c\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f!","og_description":"\u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u062c\u0627\u0645\u0639 \u062a\u0633\u062a A\/B \u062f\u0631 \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645. \u0628\u06cc\u0627\u0645\u0648\u0632\u06cc\u062f \u0686\u06af\u0648\u0646\u0647 \u0628\u0627 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u0639\u0644\u0645\u06cc \u0648 \u0622\u0646\u0627\u0644\u06cc\u0632 \u0631\u0642\u0628\u0627\u060c \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0645\u062d\u062a\u0648\u0627 \u0631\u0627 \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u06cc\u062f \u0648 ROI \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0647\u06cc\u062f.","og_url":"https:\/\/coco.gl\/blog\/\u062a\u0633\u062a-a-b\/","og_site_name":"\u06a9\u0648\u06a9\u0648\u0628\u0644\u0627\u06af","article_published_time":"2025-10-30T11:30:34+00:00","article_modified_time":"2025-11-15T14:22:18+00:00","og_image":[{"width":800,"height":800,"url":"https:\/\/coco.gl\/blog\/wp-content\/uploads\/2025\/10\/ab-test.jpg","type":"image\/jpeg"}],"author":"\u0645\u0639\u06cc\u0646 \u0645\u0634\u0631\u0641\u06cc","twitter_card":"summary_large_image","twitter_creator":"@coco_analysis","twitter_site":"@coco_analysis","twitter_misc":{"\u0646\u0648\u0634\u062a\u0647\u200c\u0634\u062f\u0647 \u0628\u062f\u0633\u062a":"\u0645\u0639\u06cc\u0646 \u0645\u0634\u0631\u0641\u06cc","\u0632\u0645\u0627\u0646 \u062a\u0642\u0631\u06cc\u0628\u06cc \u0628\u0631\u0627\u06cc \u062e\u0648\u0627\u0646\u062f\u0646":"9 \u062f\u0642\u06cc\u0642\u0647"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/coco.gl\/blog\/%d8%aa%d8%b3%d8%aa-a-b\/#article","isPartOf":{"@id":"https:\/\/coco.gl\/blog\/%d8%aa%d8%b3%d8%aa-a-b\/"},"author":{"name":"\u0645\u0639\u06cc\u0646 \u0645\u0634\u0631\u0641\u06cc","@id":"https:\/\/coco.gl\/blog\/#\/schema\/person\/54e9beed42f0af3e90e57ba490d54369"},"headline":"\u062a\u0631\u0641\u0646\u062f\u0647\u0627\u06cc \u062a\u0633\u062a A\/B \u06a9\u0647 \u0641\u0631\u0648\u0634 \u0648 \u06a9\u0644\u06cc\u06a9\u200c\u0647\u0627\u06cc \u0634\u0645\u0627 \u0631\u0627 \u0645\u0646\u0641\u062c\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f!","datePublished":"2025-10-30T11:30:34+00:00","dateModified":"2025-11-15T14:22:18+00:00","mainEntityOfPage":{"@id":"https:\/\/coco.gl\/blog\/%d8%aa%d8%b3%d8%aa-a-b\/"},"wordCount":117,"publisher":{"@id":"https:\/\/coco.gl\/blog\/#organization"},"image":{"@id":"https:\/\/coco.gl\/blog\/%d8%aa%d8%b3%d8%aa-a-b\/#primaryimage"},"thumbnailUrl":"https:\/\/coco.gl\/blog\/wp-content\/uploads\/2025\/10\/ab-test.jpg","keywords":["A\/B Testing","\u0622\u0646\u0627\u0644\u06cc\u0632 \u0631\u0642\u0628\u0627","\u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0645\u062d\u062a\u0648\u0627","\u062a\u0633\u062a A\/B"],"articleSection":["\u0628\u062f\u0648\u0646 \u062f\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc"],"inLanguage":"fa-IR"},{"@type":"WebPage","@id":"https:\/\/coco.gl\/blog\/%d8%aa%d8%b3%d8%aa-a-b\/","url":"https:\/\/coco.gl\/blog\/%d8%aa%d8%b3%d8%aa-a-b\/","name":"\u062a\u0633\u062a A\/B \u0686\u06cc\u0633\u062a\u061f \u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u06a9\u0627\u0645\u0644 + \u0645\u062b\u0627\u0644 \u0648\u0627\u0642\u0639\u06cc - \u06a9\u0648\u06a9\u0648\u0628\u0644\u0627\u06af","isPartOf":{"@id":"https:\/\/coco.gl\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/coco.gl\/blog\/%d8%aa%d8%b3%d8%aa-a-b\/#primaryimage"},"image":{"@id":"https:\/\/coco.gl\/blog\/%d8%aa%d8%b3%d8%aa-a-b\/#primaryimage"},"thumbnailUrl":"https:\/\/coco.gl\/blog\/wp-content\/uploads\/2025\/10\/ab-test.jpg","datePublished":"2025-10-30T11:30:34+00:00","dateModified":"2025-11-15T14:22:18+00:00","description":"\u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u062c\u0627\u0645\u0639 \u062a\u0633\u062a A\/B \u062f\u0631 \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645. \u0628\u06cc\u0627\u0645\u0648\u0632\u06cc\u062f \u0686\u06af\u0648\u0646\u0647 \u0628\u0627 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u0639\u0644\u0645\u06cc \u0648 \u0622\u0646\u0627\u0644\u06cc\u0632 \u0631\u0642\u0628\u0627\u060c \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0645\u062d\u062a\u0648\u0627 \u0631\u0627 \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u06cc\u062f \u0648 ROI \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0647\u06cc\u062f.","breadcrumb":{"@id":"https:\/\/coco.gl\/blog\/%d8%aa%d8%b3%d8%aa-a-b\/#breadcrumb"},"inLanguage":"fa-IR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/coco.gl\/blog\/%d8%aa%d8%b3%d8%aa-a-b\/"]}]},{"@type":"ImageObject","inLanguage":"fa-IR","@id":"https:\/\/coco.gl\/blog\/%d8%aa%d8%b3%d8%aa-a-b\/#primaryimage","url":"https:\/\/coco.gl\/blog\/wp-content\/uploads\/2025\/10\/ab-test.jpg","contentUrl":"https:\/\/coco.gl\/blog\/wp-content\/uploads\/2025\/10\/ab-test.jpg","width":800,"height":800,"caption":"\u062a\u0633\u062a A\/B"},{"@type":"BreadcrumbList","@id":"https:\/\/coco.gl\/blog\/%d8%aa%d8%b3%d8%aa-a-b\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u062e\u0627\u0646\u0647","item":"https:\/\/coco.gl\/blog\/"},{"@type":"ListItem","position":2,"name":"\u062a\u0631\u0641\u0646\u062f\u0647\u0627\u06cc \u062a\u0633\u062a A\/B \u06a9\u0647 \u0641\u0631\u0648\u0634 \u0648 \u06a9\u0644\u06cc\u06a9\u200c\u0647\u0627\u06cc \u0634\u0645\u0627 \u0631\u0627 \u0645\u0646\u0641\u062c\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f!"}]},{"@type":"WebSite","@id":"https:\/\/coco.gl\/blog\/#website","url":"https:\/\/coco.gl\/blog\/","name":"\u06a9\u0648\u06a9\u0648\u0628\u0644\u0627\u06af","description":"","publisher":{"@id":"https:\/\/coco.gl\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/coco.gl\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fa-IR"},{"@type":"Organization","@id":"https:\/\/coco.gl\/blog\/#organization","name":"\u06a9\u0648\u06a9\u0648\u0628\u0644\u0627\u06af","url":"https:\/\/coco.gl\/blog\/","logo":{"@type":"ImageObject","inLanguage":"fa-IR","@id":"https:\/\/coco.gl\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/coco.gl\/blog\/wp-content\/uploads\/2024\/10\/coco-favicon.png","contentUrl":"https:\/\/coco.gl\/blog\/wp-content\/uploads\/2024\/10\/coco-favicon.png","width":1728,"height":1728,"caption":"\u06a9\u0648\u06a9\u0648\u0628\u0644\u0627\u06af"},"image":{"@id":"https:\/\/coco.gl\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/coco_analysis","https:\/\/www.instagram.com\/coco_analysis\/","https:\/\/www.linkedin.com\/company\/coco-analysis","https:\/\/www.aparat.com\/CoCo_gl"]},{"@type":"Person","@id":"https:\/\/coco.gl\/blog\/#\/schema\/person\/54e9beed42f0af3e90e57ba490d54369","name":"\u0645\u0639\u06cc\u0646 \u0645\u0634\u0631\u0641\u06cc","image":{"@type":"ImageObject","inLanguage":"fa-IR","@id":"https:\/\/coco.gl\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fadb010c41e2a45fd157af5b35758ae941f8361af9d70eea16b9135c160337cc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fadb010c41e2a45fd157af5b35758ae941f8361af9d70eea16b9135c160337cc?s=96&d=mm&r=g","caption":"\u0645\u0639\u06cc\u0646 \u0645\u0634\u0631\u0641\u06cc"},"url":"https:\/\/coco.gl\/blog\/author\/moeinmoshrefi\/"}]}},"_links":{"self":[{"href":"https:\/\/coco.gl\/blog\/wp-json\/wp\/v2\/posts\/1937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coco.gl\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coco.gl\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coco.gl\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/coco.gl\/blog\/wp-json\/wp\/v2\/comments?post=1937"}],"version-history":[{"count":3,"href":"https:\/\/coco.gl\/blog\/wp-json\/wp\/v2\/posts\/1937\/revisions"}],"predecessor-version":[{"id":1941,"href":"https:\/\/coco.gl\/blog\/wp-json\/wp\/v2\/posts\/1937\/revisions\/1941"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coco.gl\/blog\/wp-json\/wp\/v2\/media\/2006"}],"wp:attachment":[{"href":"https:\/\/coco.gl\/blog\/wp-json\/wp\/v2\/media?parent=1937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coco.gl\/blog\/wp-json\/wp\/v2\/categories?post=1937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coco.gl\/blog\/wp-json\/wp\/v2\/tags?post=1937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}